Skip to content

Case study ⁄ 3 films

Bernard & Tregaskiss: a rebrand in short films.

Three short films for Bernard & Tregaskiss, makers of welding guns, cut as one social series around their rebrand.

  • Bernard
  • Tregaskiss
Client
Bernard & Tregaskiss
Sector
Welding equipment
Type
Social media series
Role
[ROLE]
Year
[YEAR]
Deliverables
[DELIVERABLES]
Tough Lives in Every Arc: an aerial view of a suspension bridge over a river at dusk, with the headline TOUGH LIVES IN EVERY ARC
02

Tough Lives in Every Arc

Bernard & Tregaskiss ⁄ Social media ⁄ Runtime [RUNTIME]
Watch on YouTube(opens in a new tab)

01 — The brief

What it had to do.

A rebrand series has to put a new look in front of people who already know the products, without losing what they trust about them.

[THE BRIEF — FROM BRANKO]

Two or three sentences: the goal, the audience and the constraint.

02 — The approach

How it was cut.

Each film has to work on its own in a feed, and still read as one series when the three sit side by side.

[THE APPROACH — FROM BRANKO]

Two or three sentences: the idea, the pacing, the music and the graphics.

03 — The films

Three films, one series.

All 12 projects

04 — Stills

Frame by frame.

Poster frames stand in until the stills arrive ⁄ [STILLS FROM BRANKO]

  1. Frame 01, The Tough Guns: a robotic welding arm and torch behind the title THE TOUGH GUNS
    FR 01The Tough Guns
  2. Frame 02, Tough Lives in Every Arc: a bridge and river seen from above at dusk, with the title over them
    FR 02Tough Lives in Every Arc
  3. Frame 03, Bernard — Clean Air: two black Bernard MIG guns side by side on black
    FR 03Bernard — Clean Air
  4. Frame 04, The Tough Guns: close-up of the welding torch neck and nozzle, with an orange cable behind it
    FR 04The Tough Guns
  5. Frame 05, Tough Lives in Every Arc: close-up of a lit pier and the bridge cables at dusk
    FR 05Tough Lives in Every Arc
  6. Frame 06, Bernard — Clean Air: close-up of a gun handle with the Bernard name and a yellow trigger
    FR 06Bernard — Clean Air

05 — Formats

Aspect ratios and captions

  • 16:9
  • 1:1
  • 9:16
  • Captions

[CONFIRM]

Which formats and caption files were delivered for this series.

06 — The client

“Not only did he deliver a final product that surpassed our expectations, but his level of communication, timeliness, and expertise was impeccable. It’s rare to find such a combination of professionalism, skill, and dedication.”
Portrait of Dean ScottDean Scott — Marketing Director, Bernard & Tregaskiss
07 — Next project

NLB — You

NLB Banka ⁄ Brand filmNext project

08 — Contact

Have a story like this one? Let’s cut it clear.

Send the brief, the footage you have and your deadline. I reply within [RESPONSE TIME]. Ask for a free test fragment and a complimentary script.

Start a projectEmail [EMAIL]LinkedIn(opens in a new tab)

How a project runs

  1. 01BriefMessage, audience and where it will live. A fixed quote within [QUOTE TURNAROUND].
  2. 02First cutIn [X] working days, with pacing, music and your brand graphics in place.
  3. 03FeedbackUp to [N] rounds of timestamped notes.
  4. 04DeliveryMasters in 16:9, 1:1 and 9:16, with captions.